H2O Glow
H2O Glow, a small business in Irvine, CA, specializes in self-tanning mousse and accessories. Without an official logo, they struggled with brand consistency across flyers, social media, and product labels. With a new logo and branding guidelines, H2O Glow can now ensure cohesive branding across all their products and promotional materials. This transformation not only enhances their professional image but also boosts customer recognition and trust.
Website: h2oglowco.com
Original Design
The packaging, thank you cards, and labels previously lacked cohesiveness in fonts and colors, each featuring a different design approach. The goal was to develop a clean and playful logo that unifies these elements and enhances the overall brand consistency.
The Rebrand
After several iterations, we finalized this design to be bright and fun. Reflecting the sun and beach vibes of Irvine, CA, the design incorporates a sun motif to evoke the California spirit. We maintained the blue and yellow color scheme as a nod to the existing design while adding a fresh, vibrant touch.
